A $100,000 Woodstock-themed music festival at Stanford. Organized end-to-end, leading a team of 12 and working directly with the Dean of Student Affairs.
Day N Mayfield was conceived as Stanford's answer to a genuine music festival: not a concert, not a club night, but a full-day outdoor experience rooted in the spirit of Woodstock. The vision — Mayfield as a community gathering place, with live music stages, a Shakedown Street vendor market, and the kind of joyful, spontaneous energy that Woodstock mythologized.
Inspired by the famous vendor market that followed the Grateful Dead on tour, Shakedown Street is a curated outdoor market running alongside the main stage: local vendors, student creators, and artisan goods creating an immersive festival atmosphere beyond just the music.
